Home » Book Review » Marketing a Self-Published Novel

Marketing a Self-Published Novel

I wrote a post a couple of weeks ago called “The Process of Writing a Novel.” In it I listed my steps for writing a novel, how I do it. The last step had to do with marketing, and I haven’t written that section yet. A lot of people will sell you snake oil. Some people will get lucky. Most of us, whether our novels are good or not, won’t sell anything. Every news report I read says the same thing. Everyone has a poster child for marketing indie books this way or that. Good on them when it works out.

I tried something simple and inexpensive. I paid $15 for an advertisement on Kindle Boards. They have 52,000 fans on Facebook. I figured a one time ad would get some eyes on my book and maybe get a few sales. I wasn’t expecting 1,000 sales, or even 100. But when I asked them where my ad was, they wrote back and said, “Click this link.”

Be honest with me. Are you likely to click this link?

And then scroll down to find my novel? It’s the yellow one. I have an image of it and a link to my Amazon page right over here, anyway. ———————–>

Let me know if you’ve had better luck.

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6 thoughts on “Marketing a Self-Published Novel

  1. This is one of the reasons I started theselfpublisher.com. So many sites and so many of them seem to be scams. OK, maybe scam isn’t the right word, but they get inundated by so many self-published authors looking for the right plug, every single one gets lost in the shuffle.

    • I think you nailed it there. There are something like 250,000 indie writers, most of them writing short works, or writing from a soap box, which is also fine. But there’s no way to distinguish what you’re writing in a sea of unknown voices.

  2. Reblogged this on and commented:
    As I say in the comment to this post: This is one of the reasons I started theselfpublisher.com. So many sites and so many of them seem to be scams. OK, maybe scam isn’t the right word, but they get inundated by so many self-published authors looking for the right plug, every single one gets lost in the shuffle.
    We need to share with each other these experiences.

  3. Vince, I have had little to no success with any of the paid promotions I’ve done. There are so many free sites to use that I go that route first. Also KDP Select with its free days gives your book exposure (you can list it on many different sites as free) and potential reviewers. After it goes off free, there are residual sales as a result. But still it’s a crap shoot on what works best for you and your genre. I’m learning and relearning constantly.

    • I’m hearing similar stories from a number of indie writers. There has to be a better way. Bookbub.com sounds like a good idea, but you have to already have a lot of reviews or sales to get on there.

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